Atlas Honda bike price in Pakistan: Company once again jacks up motorcycle rates

 Atlas Honda bike price in Pakistan: Company once again jacks up motorcycle rates

Atlas Honda, one of the leading motorcycle manufacturers in Pakistan, has once again raised its bike prices. This latest hike in prices comes just a few months after the company had increased the rates of its bikes in November 2021.

According to a notification issued by the company, the price of Honda CG 125cc, the most popular bike model in Pakistan, has been raised by PKR 2,000, taking its new price to PKR 165,900. The price of Honda CD 70cc has also been increased by PKR 1,000, making its new price PKR 87,900.

The notification stated that the price hike has been introduced due to the "increasing cost of production, exchange rate fluctuation, and other factors beyond our control". It further added that the company is committed to providing quality products to its customers and that the price adjustment has been made to ensure the sustainability of its operations.

This latest increase in bike prices is likely to hit the consumers hard, especially those who are already struggling to make ends meet due to the high inflation rate in the country. The increase in fuel prices and the rising cost of living have already made it difficult for many Pakistanis to afford basic necessities, let alone expensive items like motorcycles.

Moreover, the hike in bike prices is also expected to affect the sales of Atlas Honda, which has already been facing stiff competition from other local and international motorcycle brands operating in Pakistan. The company has been losing its market share to competitors such as Yamaha, Suzuki, and United Motors due to their more affordable prices.

In addition to the price hike, Atlas Honda has also announced that it will be introducing some new features in its upcoming models. The company has stated that it will be launching bikes with Euro 5 emission standards in the near future, which is a positive step towards reducing the environmental impact of its operations.

It is worth noting that the Pakistani government has also been taking steps to promote the use of electric vehicles in the country, which could potentially impact the sales of conventional motorcycles in the future. The government has announced various incentives for electric vehicle manufacturers and buyers, including tax exemptions and subsidies, to encourage the adoption of clean energy.

In conclusion, the latest increase in bike prices by Atlas Honda is likely to have a negative impact on the company's sales and on the already struggling consumers in Pakistan. While the company's decision to introduce Euro 5 emission standards in its upcoming models is commendable, it remains to be seen whether it will be enough to attract customers in a highly competitive market. As the Pakistani government continues to promote the use of electric vehicles, conventional motorcycle manufacturers may have to adapt to changing consumer preferences and regulatory frameworks to remain relevant.